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Why olive oil is a must-have in every kitchen

17:12
Even the small supermarket there's now a wide shelf with olive oil. eKitchen helps if you do not see out of sheer olives the right oil.


Olive oil is standard on any modern kitchen. Times when a simple sunflower oil would have been sufficient, are long gone.

Olive oil, virgin olive oil, extra. What now?

Olive oil is considered the lower the acidity, the better. This acidity is clearly defined and is in the name of the oil can be seen. "Extra virgin olive oil" is the highest quality olive oil. This olive oil with an impeccable taste per 100 grams of oil a maximum of 0.8 grams of free fatty acids. Wearing olive oil not marked "extra" (English: virgin olive oil), may be contained in 100 grams of oil up to 2 grams of free fatty acids. If the olive oil referred to simply as olive oil, the proportion of free fatty acids must not exceed 1 gram. olive oil

This is a mixture of refined and untreated (native) Olive oil containing up to 210 degrees may be heated (virgin olive oil: 180 degrees).

To quickly recognize a good olive oil

About the taste these quality criteria, though, of anything yet. Since about the variety of the olive tree plays a larger role. Or when the olives are harvested: A Olive goes from green to black over. The optimal maturity point is reached when the olive is between green and purple.

Treat olive oil a little like wine: best try for now. The rapid test: Good oil leaves in the mouth does not return a viscous, oily taste and tastes neither bitter nor sharp. Just a little scratchy throat is allowed. Basically, good olive oil should have a slightly grassy note and taste fresh.
olive oil

The words "cold pressed" is actually no longer a criterion for a particularly good olive oil: olive oils sold in Germany are cold pressed. The olive paste is not warmer than 33 degrees during the pressing process is, then it is considered cold pressed. At this temperature, do not lose any of the valuable ingredients.

How much does good olive oil?

Really good olive oil is expensive. So from about 7 euros for a bottle You must invest, you want to have good quality in the kitchen. For this you should know: An olive tree produces annually only about 70 to 90 kilos of olives. From this amount of olive growers, however, only about 5 to 10 liters of olive oil obtained.
Therefore Buying prefers fewer, best quality. Mild olive oil can be used for frying, but you should not overheat, so let reach the smoke point there. Temperatures up to 180 degrees keep olive oil, however. Fruitier oil, however, is for salads or sauces better.

6 Tips For A Faster Website

00:25
As is already known for many years, the performance of web servers is one of the most important officially confirmed ranking factors of Google. Here, fast loading times is not just beneficial to the ranking of the website, but also to the user experience of visitors and as we all know, a lucky visitor is often just a click to be removed to a happy customer.


By following these tips you can always still so lame site, help to the "Page Speed" Jumps and incidentally make Google and above all its visitors happy a piece. If that's for nothing.

1. Hosting


Even the most slender and programmed to the hair tips optimized page will, therefore, come as a lame duck when hosted on a slow server. It is, therefore, crucial that you decide on a hosting which is your performance demands. Check So before signing up for the "starter package" decide if this really is sufficient for your purposes.


2. Minimize resources


By removing "unnecessary" characters in your text based files (JavaScript, HTML, and .CSS), precious bits and bytes can be saved, which in turn has a positive effect on the loading speed of the website. The so-called "minimize" these files are all not used characters - such as white space and comments in the code - removed and the file size thus reduced. There are several helpers that can do this for you.


3. GZIP Compression


GZIP is a server-side compression program, which is particularly powerful in text-based files and are therefore particularly well suited to your JavaScript, HTML .CSS and compress files. A very good step-by-step instructions for activating GZIP for various server versions can be found here .

Allen wishing to deal in detail with the technical approach behind GZIP, I put this video to my heart.


4. Minimize the number of redirects


If years of relaunches and other optimization measures have led to a confusing series of redirect chains on your pages, you should necessarily do some "housekeeping" and remove unnecessary redirects. Everyone has a redirect server query result, which affects the load times of your pages negative. Since only a spring cleaning helps in the .htaccess file.


5. Enable Browser Caching


Modern browsers can cache a lot of information and content of a website. This content - once stored in the so-called cache -. Must be on a return visit to the same site should not be a second time to load, which can accelerate the loading time dramatically. Therefore, the browser caching should definitely be enabled to make the slumbering speed boost our own. As the browser caching is enabled, Google explains here .


6. Optimize Images


Probably the biggest factor in terms of speed, however, is probably in most cases the pictures and their file size. Each modern page often includes a not inconsiderable number of high-resolution and comprehensive images.

This design technical delight usually leads simultaneously to Performance Super-Gau and as we have already learned makes neither Google happy, yet the visitors. However, as high-resolution and coverage images are fun and also from today's web design have become indispensable, it is more important to optimize them rigorously. It is always a trade-off between image quality and file size to be made. Chase so every little image again by the image editor of your choice (eg Photoshop) and save it optimized for web use from. If you just have a suitable image editing program at hand, help from numerous free online tools. A particularly notable copy is Kraken.io .

How to pictures best-optimized SEO technically explains my colleague Robert in this article about image SEO .

Conclusion:

With these 6 fast actionable tips, you can get a simple manner a few extra "Page Speed" grains from a website. Do not let untapped potential lie recklessly!

E-mail Marketing Write Successful Newsletter

00:09

Earlier fluttered newsletter in hard copy through the mail slot, today they land abound in our inboxes. Although newsletters are actively subscribed, now even with explicit confirmation thanks to double newsletter go really getting on his nerves. And because they are poorly made and intrusive. So I show you today how to do it better: to create a customer-oriented newsletter with added value is easier than you think and definitely more effective than blunt promotional emails.
opt-in, I speak well some of you from the heart when I say: Many


Why the ever newsletter?

Newsletters are often treated neglected. And although many companies generate a significant part of their sales through this direct approach. E-mail marketing is an important part of individual marketing strategy and should be followed carefully, time and a straight plan. With a well-made newsletter produced their traffic, leads, sales. The newsletter is a very effective marketing tool because the subscribers are already customers, or at least interested in the company or product. With a regular newsletter can remain present in the memory and the customer.

The Newsletter of the contact lens dealer I trust I am not interested, for example, for three months, until I have to order just before almost urgent new lenses. Then, however, I very much that an e-mail the company eintrudelt to get, for example, even a bottle of contact lens solution on top. Lucky Day!

Targeting

Assuming that you already have a subscriber base, of course, you know best who is your audience. As with all online content formats applies: Writing custom! It brings nothing to write to all and sundry when then feels addressed none of your 200 contacts. So you überleg in advance, what your products benefits and advantages for your subscribers. Almost all newsletter distribution tools provide the ability to send segmented. It can, therefore, be applied target groups, for example, b2b, b2c, or buyers and enthusiasts.

The first hurdle: The subject line

The open rate of your newsletter is a sure indication of your successful or not the very successful subject line. With a personal approach to attracting today more no more behind the stove out. Characters, emoticons, capitalization, and something here !!!!!!!! act untrustworthy and dissuasive. The subject must be well written and crisp: Using only 35-45 characters, the reader must be gecatcht. But please, no swagger, because honesty is known the longest. If the newsletter is open does not meet the expectations that are stoked in the subject line, the subscriber will be the next probably not open again. Or only to directly click on the link below to unsubscribe. A little pressure in the subject line does not hurt either. Give an example of concrete deadlines for advertised promotions.

Construction and design of the newsletter

As for many other types of text online is also true for the newsletter the AIDA principle: Attention, Interest, Desire, and Action! After your Hammer subject has attracted the attention of customers and has led him to open the newsletter, he will directly above an exciting, short roof line or headline that arouses his interest and facilitates entry into the text. Above must be like pure tinkered your also for orientation logo.

What the client now reads below, must satisfy his needs and desires. Here, the value and the benefit of the product must be betextet. Classic Menus are saving money, health benefits, time savings or a general increase of quality of life. Provides the advantage out to your product for the recipient. With image, graphic or video below the text of the newsletter is loosened and enriched. But do not overdo it. Overweight Newsletter, which will end the most important information is not desirable. Depending on the company, product and target group can simply hold newsletters that are laid out like a normal email, be as attractive and effective.

One aim of the newsletter is, of course, to move the reader to action. So it should be incorporated several call-to-action and corresponding links or buttons, so three or four are optimum. Animates your receiver to act - to click on a link to download a PDF file or to visit the product page or blog. Well-made buttons lead to more clicks. A newsletter is not a walk in the park - so little publicity as possible, the newsletter should provide 80 percent more, added value and benefits for the subscribers.

At the bottom of the newsletter Contact information for direct feedback be given, the imprint of the company is here, and the option to unsubscribe. Also, the social media buttons should be offered for fast and easy Liken the corporate side or the contribution.

Newsletter planning and possible contents

The newsletter should be planned in the long term. The so thematic series program can be created, for example, a product of the month, the week, the season. The newsletter should be sent in a fixed, regular frequency. Whether this is a week or twice a month depends on the acceptance of the subscribers and of course the news. If there is nothing to learn and the newsletter is obsolete. The day of the release should be determined individually. Starts an analysis phase and observed the days on which the newsletter arrives particularly well. Attractive gimmicks in newsletters are of course always very popular. About special discounts, coupons or vouchers, a free ride on the new carousel or a free whitepaper rejoices many people.

Conclusion

For note taking again the most important points:


  • The target group texts, like with segmented address lists
  • The subject line is the bait. You must arouse curiosity and promise added value!
  • Attractive design from top to bottom: Logo, Headline / Dachzeile / speech, informative text, use of media (graphics, image or video), multiple, distributed signature call-to-actions, Contacts, Contact option unsubscribe from newsletters and social media -button
  • lure with treats such as coupons, discounts or free downloads
  • comply Regular Ausland frequency, if possible create an editorial schedule

How To Optimize The Loading Time Of Your Website Successfully

23:51

The loading time of a website is an important aspect in the usability as well as an official ranking factor in search engine optimization. In this article, I would like to address it, which methods and techniques are best suited for an optimized loading time and how to implement this.

Good load times make users happy

Runs a website quickly and without problems that will make your users happy. A good user experience leads to a better conversion rate and lowers the bounce rate.

Since the optimization of the charging time requires some extensive technical skills and in some cases requires some effort, it is important that the workflow is kept clean to implement. Fashion to see if you can take the measures shown here always best step by step from, think about individual measures even implement or need help for this. If you are half-hearted in the matter, you will not have much of the invested labor.

If you observe these things should a good implementation are no more obstacles?

Table of Contents

  • Optimize HTML / CSS, scripts and images
  • Load JavaScript at the end
  • Outsourcing of JavaScript libraries and frameworks
  • The content caching
  • Enable browser caching and compression
  • use Content Delivery Network
  • The performance under WordPress
  • The Conclusion

Optimize HTML / CSS, scripts and images

The first step of optimization should always be to reduce the file sizes of CSS / HTML and JavaScript files. This can be for example with the online tool " refresh SF done efficiently". Here the corresponding CSS styles, locations, and scripts can be easily inserted and reduced. In 99% of cases, the default settings will suffice. It is also recommended because nothing more to adjust.

The images can also be compressed using various online tools effectively. Here, the following tools are the most suitable:

  • JPG file format: JPEGmini
  • PNG file format: TinyPNG

Also suitable popular graphics software such as Adobe Photoshop or Gimp.

With the jQuery plugin, "LazyLoad" images are not loaded when you reach the viewport or be visible there. This can reduce the load time for large sites with many images a lot.

For more information and guidance on the integration can be found on the project page .

Make sure that you are running excessively many individual stylesheets. Think about whether or not it makes sense to put together several different CSS files into one file.

Load JavaScript at the end

A common problem that affects the loading time of a website massively is to load individual JavaScript files. The problem here is that the loading of scripts blocked the further rendering of the page until all scripts are fully charged (Progressive Rendering).

Tie your JavaScript files so always end or immediately before the closing body tag.

Outsourcing of JavaScript libraries and frameworks

If you use different JavaScript libraries, CSS frameworks, and fonts, it is advisable to outsource these files and special CDNs (more on that later) to use that host these resources.

The advantage here is that a lot of scripts, frameworks and fonts used very often and are outsourced to the respective CDNs. If the user now has previously visited a page, for example, relies on the same Library and is accessed via a CDN, then this resource must not be loaded because it is already in the browser cache.

Most JavaScript libraries can be found in Google's " Hosted Libraries " and for frameworks such as Bootstrap from Twitter is the " BootstrapCDN ". For Web fonts suitable Google Fonts best.

The Content Caching

When caching content of a web page such as CSS stylesheets, images, scripts, texts and audio / video files are cached and may not be charged again after a new load. This speeds up the load time after the first call by a multiple.

There are basically two types of caching: once the browser caching for static elements and the separate PHP caching for PHP pages. When browser caching all resources on the first visit a website initially be "downloaded" and stored for a certain time set by the browser. The PHP caching contrast ensures that the source code of PHP-based pages or scripts is compiled only once and then cached. only browser caching is once relevant for our purposes.

While browser caching is an important part of a performance optimized website and absolutely should be used when it comes PHP caching on whether it continues its website or the CMS on PHP or not. Below I will explain how best to implement the browser caching and compression of content.

Enable Browser Caching And Compression


For browser caching a configuration file must be created on the server once, in all resources, including deceleration times are set to be cached. Recommended are flow times between at least one week and up to one year. This period is the way also recommended by Google .

HTML documents should not be cached since these are not static elements according to Google. By means of additional gzip compression to all content again compressed additionally in gzip format before they are delivered to the browser.

In most cases, the web server "Apache" used. Here the browser caching can be enabled as follows:

First, the appropriate module "mod_expires.c" must be activated. If you have access to its server, then this is done with the following command:

a2enmod expires

/etc/init.d/apache2 restart
If you have booked no access to the servers and a hosting plan for a web host, then this module is enabled by default already in the rule. Then pass the appropriate configuration in the .htaccess file must be written:

#BROWSER CACHING#
<IfModule mod_expires.c>
ExpiresActive On
ExpiresByType image/jpg "access 1 year"
ExpiresByType image/jpeg "access 1 year"
ExpiresByType image/gif "access 1 year"
ExpiresByType image/png "access 1 year"
ExpiresByType text/css "access 1 year"
ExpiresByType application/pdf "access 1 year"
ExpiresByType text/x-javascript "access 1 year"
ExpiresByType image/x-icon "access 1 year"
</IfModule>
#GZIP-Komprimierung#
<ifModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file .(html?|txt|css|js|php|pl)$
mod_gzip_item_include handler ^cgi-script$
mod_gzip_item_include mime ^text/.*
mod_gzip_item_include mime ^application/x-javascript.*
mod_gzip_item_exclude mime ^image/.*
mod_gzip_item_exclude rspheader ^Content-Encoding:.*gzip.*
</ifModule>
If, on Lighttpd as web server instead of Apache, then have the following lines in the configuration "lighttpd.conf" shall be inserted:
# Modules to load
server.modules = (
"mod_expire",
"mod_redirect",
"mod_compress"
)
# Compression
compress.cache-dir = "/tmp/lighttpd/compress/"
compress.filetype = (
"application/atom+xml",
"application/javascript",
"application/json",
"application/ld+json",
"application/manifest+json",
"application/rdf+xml",
"application/rss+xml",
"application/schema+json",
"application/vnd.geo+json",
"application/vnd.ms-fontobject",
"application/x-font-ttf",
"application/x-javascript",
"application/x-web-app-manifest+json",
"application/xhtml+xml",
"application/xml",
"font/eot",
"font/opentype",
"image/bmp",
"image/svg+xml",
"image/vnd.microsoft.icon",
"image/x-icon",
"text/cache-manifest",
"text/css",
"text/html",
"text/javascript",
"text/plain",
"text/vcard",
"text/vnd.rim.location.xloc",
"text/vtt",
"text/x-component",
"text/x-cross-domain-policy",
"text/xml",
)
# Expires headers
# CSS
$HTTP["url"] =~ ".css" {
expire.url = ( "" => "access plus 1 years" )
}
# Favicon
$HTTP["url"] =~ ".ico" {
expire.url = ( "" => "access plus 1 years" )
}
# JavaScript
$HTTP["url"] =~ ".js" {
expire.url = ( "" => "access plus 1 years" )
}
# Media
$HTTP["url"] =~ ".(gif|jpg|jpeg|png|m4a|f4a|f4b|oga|ogg|webm)" {
expire.url = ( "" => "access plus 1 years" )
}
Who also would like to use a PHP Caching, which should rewatch the following modules or the following software in more detail:

  • Alternative PHP Cache (APC)
  • eAccelerator
  • XCache

The technique of PHP caching and integration of applications would provide details at this point the scope of this article and something is perhaps a topic for another article.

Use A Content Delivery Network


How it works is a Content Delivery Network (CDN) a particular network with many regionally connected servers, which enables the rapid delivery of certain content.

At the core of a CDN of the main server where all outsourced content are stored as well as many "mirror servers" on which all the contents are "mirrored". The advantage of this system is that the closer the content you load the users are, the faster they can be delivered to him. Thus, the CDN system always chooses the from the user's perspective best server.

A CDN is best suited for very large websites / portals, with a corresponding range and a high load. Here, it should consider whether the use of a CDN is actually a benefit to your project.

When selecting a CDN provider is to be noted in any case, the availability (uptime). If a provider has repeatedly or relative to record many fluctuations in its uptime, you should keep from using more distance, otherwise, a good availability of your website to 100% and can not be guaranteed. A resulting downtime should be avoided, of course, from SEO perspective.

When using a CDN, it is also important that by the DNS function "DNS CNAME" is referenced CDN on your own URL / domain such as "cdn.example.com" instead of the URL of the CDN provider. This also reduces additional (unnecessary) HTTP requests.

Who plays with the idea of using a CDN for his website, the best deal with the following services:

  • MaxCDN
  • Amazon CloudFront
  • CacheFly

The performance under WordPress

Again and again, one hears of performance problems with WordPress, which can be a major problem, in fact. In most cases, it is because you have too many plugins in use, which actually were not really necessary because their functions can also be installed directly in the theme. So set all the features such as social media buttons Analytics Tracking Codes, advertisements etc. always directly in the theme to and avoid it, add such functionalities later via a plugin.

Another aspect of this problem is that many plugins write automatically a large number of scripts and other stylesheets in the source code, so this will be unnecessarily bloated. Many contents is also hosted on a server of the plug-in developer, resulting in many unnecessary HTTP requests.

Basically, it should be used for the optimum operation of the website also always a caching system. Here is W3 Total Cache proved to be a good system.

What needs to be observed when loading time optimization

The best strategy for implementing a better load time is not protected against some pitfalls. Example, it may cause problems in the use of foreign-hosted scripts, frameworks or fonts if the server can not be reached and therefore your page no longer functioning properly. If one has optimized a bit at the end, you will usually have a problem with too many HTTP requests to other servers.

Note also that if graphics or style sheets are changed, it may due to come through the browser caching means that these amendments to the user so long are not visible until it manually empties his browser cache.

The Conclusion

Good adjustment of the charge time is an important part of the on-page actions and should, therefore, be tackled with a correspondingly high priority. There are in addition to the options listed here are a few more ways to improve performance, which many then very "failure" is to become familiar with SEO rather than tolerate (keyword: Ajax), or in the implementation is far too complex. In the future, the new addition might AMP project by Google for fast charging of mobile websites are a ranking factor.

If you set the most important things like browser caching clean, adjust your code, keep slim and compress all your graphics well, then you've made a good step in the right direction. Put WordPress, then think about whether you can customize your theme in order to remove unnecessary plugins.

How does it look to you? Do you have the load time of your website is already optimized? If so, on what technique or techniques you set? If not, what did you previously held by the optimization?

The 10 Golden Rules Of SEO

22:51
Seo

The 10 Golden Rules of SEO

Here we publish the most important basics and tips for clean SEO.

We as SEO Agency have these tips for search engine optimization written for two reasons: Firstly, we want to enable both the layman and the professional with the webmasters, web pages with the help of our tips to improve & Tools. Secondly, we are a company that makes money with your search engine optimization services. We always have customers who say: "I want to square 1 What about costs?" One can such a complex issue, which is about as if someone says to an architect: "I want a nice house in the countryside, what does it cost? ", answer not seriously fixed price. These rules are intended to explain customers without technical understanding, the operation of search engines and to make comprehensible what a good service does exactly. They should understand what is associated with more effort and why some things need a few days until they are reflected and others months or even years.

You will realize that SEO currently has more to do in our view, the correct making available of information and usability than with tricks. The aim of the most important search engine, Google, is valuable information to make available again. SEO should help to present this information as optimally as possible. We will show that basic usability factors and a good information architecture and good SEO content much more prominent role than technical tweaks and hidden tricks. We know that other companies still offering "Old School" -Suchmaschinenoptimierung, many blackhat optimizations even still called (ie spam). We no longer "optimize" Therefore, our service is purely advisory and because it is time-consuming, it is particularly valuable for larger customers. But for all other these tips are indeed intended. If you really work through, you create the Top10 by itself. Promised!

For suggestions and tips, we have always an open ear . Please fill out this form. We will reply by return mail!

Rule 1: Be organic!

Search engines, especially Google, use a major part of its energy in the fight against spam. They will do anything to avoid spam. As search engines recognize spam? Usually, in that Spam organically is. Example: From one day to appear 1,000,000 new sites with a page in Google's index. What does Google think so? Here it can not go above board.

Google can now categorize relatively well sites. In a News Page Google assumes that every day a certain amount of new content added to a corporate presence website, Google shows relatively usually left.

What does that mean? Google needs to protect against spam. This makes Google in particular by analyzing how "normal" or "good" sites operate and function as "spam" pages. A typical characteristic of a bad website: Both the number of sites and the number of incoming links to increase by leaps and bounds. Such a growth is not organic and Google spam filter alarm.

Now you will say, "But then would never even a new website up and I know X-counter examples." Then tell what times! Most of the larger sites have managed lately but have achieved this using a manual activation or it is a site that "has become a trend."

Now you are wondering, "How does Google the non-organic growth of spam side of the normal page?" This is not that difficult. Google users to its service " Google Trends ". Tap times a search term, for example, your name. Immerse yourself in there, does Google detect that you are a trend and then you can grow up to a certain extent. Are your web pages is not part of a trend, you should seek definitely to organic growth.

When 2 do the same it is far from the same thing! For the reasons listed above is that you just if you have a small website, may not simply methods of large sites. What Google can pass at spiegel.de, could be rated on your website as spam.

Please also remember that Google is not everything. By the Robot and technical triggers, but there are thousands of quality raters are to evaluate your website manually An important criterion is here, except if you spamming or not, as is "go-getting" one. A Web page that runs a blog and otherwise is active in the scene is rated higher than a "dead" company website.

Tip: Include steadily and organically new, valuable content to your web page!

Rule 2: Get to know your users!

This tip sounds a more to search engine marketing than to SEO. But search engines also trying to identify target groups for whom you write your web pages and search engines are trying to analyze whether you operate your target audience well. For this course are mainly the links that point to your website, used, but search engines try and content to make qualitative analysis, eg about the visit durations of users on your website. The more precisely you know your audience, the better.

Use analysis software. In Germany very common include e-Tracker, Webtrekk, Information Tools and Google Analytics . Take such analysis tools to improve your usability and analyze whether your website for users is optimal. Clean up consistently every barrier out of the way. Too often we make the discovery that website operators believe your users "find the information already". Please believe us, each mouthful you prepare your information for users, the better it works well with the search engines.

Rule 3: Avoid barriers!

This tip sounds banal at first glance. Anyone who has a little busy with SEO, know that you have a search engine prepare my website palatably. The reality is somewhat different. Here are the main barriers to those search engines fail:

Flash: Flash movies can Google index although theoretically. A possible indexing but not nearly the same power as "normal" text.
Frames: If your website has a special feature, a frame structure: Frames are pursued only limited by search engines. If one uses the so-called NoFrames range from, there can accommodate text and links to sub-pages. This means that the search engines follow links and index more text of your website. There are still few examples where frame "work". In general, these are but historical reasons. We do not recommend frames from unique.
IFrames: IFrames have with frames despite similarity nothing in common. IFrames are usually indexed by search engines and should not be used for this.
Large image files: to search engines ingest regularly to very large image files. Avoid!
Long loading times: The size of a web page is important. Declutter your websites and streamline the code!
Session IDs: Google can now deal reasonably with Sessions IDs. But just the IDs of JSP pages make Google even more to create. Google recommends the "id" parameter to take in order to designate a session variable. It is even better to hide the session variables and to use only for the actual cart process is.
Slow server: load times are becoming increasingly important for Google. The Robot is mad if he has to wait because that eats resources. Do not pay attention only to the pure charging time of the HTML file, but also to the loading time of your Java scripts, to the speed of internal redirects and the DNS server speed.

Tip: In the Google Webmaster Tools shows the speed at which Google crawls your Web pages indexed and whether problems arise.

Long chains parameters: In many web shops you can still see URLs like shop.php cat = 3 & sid = 999383838393 & productt = 786 & country = de or similar?. Take so-called URL rewriting to this URL convert it into readable forms. For example /de/shop/bücher/buch1.html. This is very important

if you want to optimize a shop for search engines!

A helpful tool that you should necessarily use the Google Webmaster Tools . Google tells you where there are problems. Which websites can not be spidered and how Google sees your site.

Rule 4: Internal Linking

A search engine makes an impression of a website. A search engine tries to "understand" how the structure of a web page. As the web page is nested and structured. Help the search engine, by recycling your structure palatable.

Use navigation with text to use graphically instead of your waypoints. Use a sitemap. What is meant is not "Google Sitemaps", but really a normal sitemap.

And note in all your efforts Rule1! That Vary your anchor text. Always use the same link text, a search engine interprets as spam.

The best way to create a matrix and assign each individual website to a search and link from any other web page of your website that contains the search term to which is to be the optimized website.

Rule 5: "Content is King".

This rate applies lately just for the popular search engine Google. It is conceivable to create a special workflow, will be published by the Article would. The focus should be here as in the link popularity also lie on an "organic" growth. The "organic growth", it is also why customers should be cared for in the long term. Because you need to focus on your core competencies, you have not the time to take care of it, when each link was placed on your website or in which cycles needs their website content fresh.

Rule 6: Links, links, links and links again!

Links are the "currency" in the search engine optimization. The more links pointing to your website from other websites, the higher it ranks a search engine in the importance of a.

The so-called off-page optimization ensures that a search engine evaluates the value of your website in relation to other competitors as high as possible. appropriate keywords in the search engine result pages appear higher a search engine measures the value of your website, the higher.

While in the past so that most search engine optimizers put on "On-Page Optimization", this optimization becomes increasingly irrelevant - and the importance of the "Off-Page Optimization" is increasing more and more. The most important parameter for a good "Off-Page Optimization" is the number and quality of links that point to your site. Google attaches this popularity by PageRank.

But please avoid spamming. The revenge very quickly. You'd be better now and create good content and interesting tools that allow you "automatically" to the left of the other sites get.

It is much better to use classical PR work. You want so that good user come to your site. More and more in coming and quite "legal" is so called Link baiting. This is the "panhandling" of links. But if you have good content or good content, begging falls on the particularly fertile ground.

Rule 7: Let the world know you're there!

So far, sites could be registered directly in any of the major search engines. Although there are on the Google web page registration form, but only one's own website is registrable. In practice lurches of Robot of a search engine on the links to a site along and then take the pages in the search engine. No links without indexing.

You can log in using "Google Sitemaps" his website on Google in Google, however. So Google can now future each file is transmitted to the server for information, there are even important additional parameters MIT liefer bar. So you can specify how many times a file changes, as currently is the file and how important they are considered. All this information could not yet be transmitted. This is much easier for the operator of a website. However, Google Sitemaps provides only for a speedy indexing. You reach with Google Sitemaps not improve your positioning in search engines.

Rule 8: Do not be too old-fashioned!

It can be into SEO popular Internet forums Watch: Many search engine optimizers are old-fashioned. You once read somewhere a tip or heard and therefore follow this tip to all eternity. What was true today, should no longer apply tomorrow. Example web catalogs: You Galten a long time as an opportunity for smaller search engine optimizers, it is now so that a link can cause more harm even if you do not correct them.

So it is with the so-called OnSite optimization. There is still a myriad of optimizers, the old school SEO operate. These include the insertion of keywords in alt tags of images that excessive use of awards as strong, bold and italics, the keyword density and many other factors.

Search engines use very sophisticated methods. As for the search engine optimization, so you already have 95% of success, at least as regards the OnSite optimization if you have keyword in the title tag of a web page, even excellent in an h2 heading and a couple of times (keyword density about 3 -4%) houses in the text.
A good editor who writes professional Web content that makes anyway.

Rule 9: The right audience / the right keywords!

Semantic Search gets ever greater weighting to Google. Take a look again at which word field currently determines a semantic search engine for your website. You should always produce an entire keyword field to the to be optimized keyword around.

How do you determine the right KeyWords?


  • With a keyword database . 
  • You can use our example keyword database use or the one from Google . A keyword database shows enter the words users really in search engines. When Google keyword database, you can enter only your website and Google will then show you the relevant keywords to.
  • By analyzing your conversions. 
  • Go to your analysis program. For example, Google Analytics. Go to sources and see which keywords users of organic searches a conversion on your web page. These keywords you still came from a keyword database and you have a very good keyword base.

Rule 10: have and analyze patient!

I know many SEOs who read in a forum some "hot tip" and then implement it. If you then a few days later to see changes in the list of search results from Google and Co., you attribute this to your made a few days ago to change.

Search engines and just Google change the ranking of web pages in very long periods. Until a link from another website for my website breaks down, it can take months, because Google only just the link must indicate what already takes a time to complete, and then refer to this iteratively until the next evaluation round.

You should therefore not change permanently your website. Heed once our rules and make otherwise, except to add fresh content, not on your website. Then you are with Google!

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Facebook Streaming Video Intends To Make Its Best Live Videos

22:14
Facebook today announced the latest additions to its Live Videos. The social network that grows with energy adoption of its service, seeking to increase its audience and to approach the functionality of Periscope.

live-reactions-android

Facebook Live Videos is not entirely new, since the live video sharing service signed Mark Zuckerberg competitor Periscope and fire Merkaat , tested since the winter of 2015 , only the United States and only iOS. It is now available or deployed on all platforms around the world. The service adds new options today to better compete with its main rivals.

The idea is basically to increase the audience of Live Videos filmed via Facebook. It is no longer simply a matter of sharing videos with their contacts through a status that only they can see, but also to publish inside Facebook groups and at events. Which therefore means expanding the visibility of these videos, but also a little more professional use. A will that also confirmed the launch of invitations the user system can now send to friends, encouraging them to watch videos "live" with him, but also the creation of a Facebook Live Map on desktops. The latter makes it possible to view, on a world map, public videos being broadcast, so everyone can see them easily.

live-invite-friends-android1

The interest in live video, Periscope, in particular, is the possibility they offer to internet users reacts live. Again, Facebook upgrades presenting its Live Reactions, ie the opportunity to comment on Live Videos in the broadcast. The new emoji (Sad, Grrr, I love, Haha ...) can thus be applied videos, and only appear on the image for a few seconds. Broadcaster side, filters (black and white, sepia ...) can be applied to videos, and Facebook promises to offer them the opportunity to write and draw on the image, live.

To run Live Videos

Although efforts are being made to Facebook, which aggregates the features fashionable among competing services (ephemeral messages in Snapchat, live video at Periscope) in its own application in order to keep the user in his nets. Even to hand the portfolio to encourage the media to use its functionality Live Videos, as reported by Re / code. As for celebrities, Facebook also adopts the same strategy to stem the rise of Periscope. Remains to be seen if this strategy will bear fruit.

Fit For Spring With Fruity Smoothies

11:30

Smoothies everywhere - the vitamin-rich puree is popular from year to year, there are fruity berries, mango peach combinations or green vegetable mixtures. The fruit and vegetable drinks are the first steps in order to fit to come in the spring.



Smoothies are a practical alternative to fresh fruit, especially in a stressful everyday life, if you have little time and want to avoid snacking. You do not always contain quite as many vitamins and nutrients such as fresh fruit, but can be found in them more than in fruit juices. And these nutrients help us beef up after winter again, thus fortified, we start in the spring.

Perfect for in between

Since smoothies are becoming increasingly popular, this can be now found in every supermarket. This is especially good for lunch breaks or just for the road. However, one should pay close attention to the ingredients in these because many manufacturers add fruit juices added to liquefy the fruit puree something by which they multiply and the product. That is, however, that by replacing less fresh fruit. In the worst case also is added to those included in the added fruits, to find sugar in the mixed drinks.

Creative productions


If you want to play it safe, you should make smoothies itself. So you have the ingredients exactly in view and can try their hand at their own creations. Of course, the simple variants as refreshing berry smoothies , or simply mixing different fruit each other, adding to taste and taste of water, juice or honey. For inventive minds, there are also pear-yogurt smoothies as a breakfast substitute, fruit and vegetable combinations, such as aloe vera and apple smoothies , or very creative versions that contain so-called Superfood. This creates interesting mixtures as buckthorn carrot and rosemary-orange, which should be particularly nutritious.

In order to let his imagination run wild, you need the right equipment. More and more manufacturers bring besides the usual mixers also mini-blender and mix & Go variants on the market. These are particularly suitable for smaller portions. eKitchen some Mixer has looked in more detail and summarized in a picture gallery.
 
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