What Is SEO / Search Engine Optimization?

What is SEO (search engine optimization)? And why is search engine optimization is interesting for my business? You can find answers to frequently asked SEO questions on this page.

What is search engine optimization (SEO)?
SEO is complicated?
Why should I use search engine optimization?
What are the Benefits of SEO?
What are the disadvantages of SEO?
What are the three pillars of SEO?
How fast I score higher in Google search results?
Which search engines differ from men?
What is a keyword?
What is PageRank?
What's the difference between advertising search engine marketing and search engine?
Where people click on the search results?
What can you do with content?
What is link building?
What are ankterteksten?
What is SEO writing?
What is a Rank Tracker?
What should I do with Google Analytics?

What is search engine optimization (SEO)?

62% of online users begins his search with a search engine. In the Netherlands, Google is the most widely used, with 95% of the Dutch as a regular user.

When people search using search engines they usually type in a keyword or two in, and based on these words the search engine ranks web pages in its database by relevance and popularity.

Research shows that 70% of Google users do not look beyond the first four search results for a particular search. If you go to a search term relevant to you then do not let you run many visitors to your website in the top four.

SEO, search engine optimization is all about relevance and popularity making web pages, so you score better pull in the search results and free potential customers to the site.

SEO is complicated?

It is often secretive about search engine optimization (SEO), but it's not voodoo. Through a systematic approach, you can optimize pages for visitors and search engines so that they appear higher in the search results.

You can use all sorts of tricks in SEO to manipulate search results, but they still work less and eventually turns to quality. You have nothing to visitors who do not feel good getting to you.

By a professional looking website to let as closely as possible to the needs of visitors you are sincere and you get the most out of search engine optimization. Visitors get to know you, appreciate what you're doing and get your confidence. The step recording to contact is still small.

Why should I use search engine optimization?

Consumer information search on the Internet and allow themselves often obtain information from websites. With search engine optimization you ensure that those seeking people arrive at your website and if possible client.

What are the Benefits of SEO?

SEO has several major advantages. Here are a few:

1. It is very targeted.
2. People look for self information when it should have been far, the intrinsic motivation is high.
3. Optimized web pages are always available 24 hours a day, 7 days a week.
4. If you perform search engine optimization yourself will cost you only time and there are few other costs.
5. People looking for specific information are often oriented action. In other words, they want to "buy".
6. Everything is measurable.

What are the pillars of SEO?

SEO takes in the base to three things:

1. Technique: removing technical barriers so that a site gets better indexed by search engines.
2. Onpage optimization: the classification of search engine-friendly website and the strategic process of keywords.
3. Link building: obtaining links to the site so that it becomes popular and higher scores than less popular competitors.

How fast I score higher in Google search results?

The fastest way to attract free visitors through search engines is by creating valuable content (blogs, articles, videos, infographics, podcasts, etc) based on keywords.
The more you anticipate the content on the wishes and needs of potential customers , the more popular the website is and the higher it appears in search results.

Which search engines differ from men?

When people look at a website they see nicely formatted pages with images, articles, and menus. Search engines view web pages through the source code, the code that determines how a web page looks like. Search engines extract the code signals to "understand" what the page is about. By issuing knowingly signals (keywords) you make pages easier to find.

What is a keyword?

Keywords are the words that people type in search engines. Usually these are combinations of 1 or 2 words, on the basis of which the search engine determines which web pages in its database are the most relevant and popular.

The page that best matches the query, and the most popular is displayed on plekt 1 and attracts the most visitors for free.

What is PageRank?

PageRank is a rating Google assigns to Web pages. This makes the search on the basis of links to specific web pages and therefore the website as a whole.

The more related and highly ranked sites link to pages, the more important they are and how they appear higher in the search results. They are relevant to Google.

What's the difference between advertising search engine marketing and search engine?

With relevant keywords for your product or service is a place in the top 10 of the search results is essential. It provides free visitors to your website. Search engine marketing (search engine marketing) aims higher score in the organic, free search results.

Because not everyone can stand Google has invented an alternative in the top ten and that is search engine advertising, known as Search Engine Advertising. With keywords that are unable to naturally reach the top, but where much sought after by clients, you can display a link to your website with a Google Adwords ad.

When a Google Adwords ad imagine yourself the amount you're about to click and the higher this is, the greater the chance that your ad is shown regularly and get your site visitors fee. It is obviously important to make customers, otherwise it is a waste of money. Advertising advertise on search results lists search engine (search engine advertising).

Where people click on the search results?

Some 20% of Google users click on AdWords ads above search results, 10% of the ads on the right side and 70% on the fair, unpaid search results.

What can you do with content?

Unique content you do not have to be limited to your own site. In fact, bring it to the attention through various channels and publish it in various forms. Share instance through social media and create videos and presentations that you share via Slideshare and YouTube.

What is link building?

Links to your website is essential for higher positions in search results. Will there at a given query more relevant web pages qualify for a place in the top 10 (which is almost always the case) then Google ranks them based on popularity and relevance. This is largely determined by the number of links to the page and the origin of the left. The more important and prestigious, the national websites, the more value the links.

Besides the importance of links to search engine optimization they bring as well as new customers to your site. The consequence extra visitors.

What are ankterteksten?

When SEO is called the words which the link below is the anchor text. Komten they correspond to the main keywords of the host page, you will ensure additional clarity for search engines and you score higher in the search results.

What are the disadvantages of SEO?

Many entrepreneurs expect wonders of search engine optimization, but it is only a way to contact potential customers come to your website. What visitors see once they are on your website? Does the site look professional and they get a good feeling with you? And it's easy to contact or to order a product? If this is not yet the case, then hooks off people. SEO is considered as a promotional tool, but your product must be good.

What is SEO writing?

Search engines have clues needed to understand a text and can not interpret and advise as we humans. A good SEO text is a web text based on keywords, which is readable for people and as understandable as possible for search engines. He appears higher in the search results and it provides free visitor via Google and others.
For writing good SEO texts, you need knowledge of SEO and writing for the internet.

What is a Rank Tracker?

If your web pages optimized for certain keywords is good to know how you score on those combinations. This may be a Rank Tracker.

You give your website a list of keywords and then Rank Checker checks your position in the search results on Google and the likes. You can do this manually, but sophisticated Rank Tracker do it automatically, weekly, or even 24 hours a day.
Major rank trackers are:

• SEO Book Rank Checker (free)
• LinkAssistant Rank Checker (one time € 99.75)
• My SEO Tool (online and very extensive, starting at $ 49 per month)

What can you do with Google Analytics?    

Everything a visitor does on your website and viewing can be retrieved using an online service like Google Analytics. This is extremely valuable information to find out if your SEO efforts pay off. So you see, among others through what channels people come to your site, which pages they view, how long they stay and where they drop out. With this information, you can improve your site